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Armoire by Geetha

Armoire is a start-up retail establishment that will sell fashionable clothing to women of all generations. The fashion industry is focused on Indian Ethnic wears. However, by closely following generational fashion trends as well as our own customers’ purchasing preferences, we will tailor our inventory to meet the specific needs of our clientele. We will solely focus on our styles, colors and fits to flatter meeting the needs of her figure will be our specialty.

Sarees are one of the world’s oldest surviving garments and were India’s first seamless garment for women and that has now become the symbol of Indian feminity. Today, wearing sarees might be a fashion statement, but our ancestors wore it as a humble drape a thousand years ago. The origin of a saree is traced back to the Indus valley civilisation in 2800-1800 BCE in North-West India. According to Wikipedia, the word saree is derived from the Sanskrit word ‘Sattika’ meaning ‘Strip of cloth’.

Armoire will be bringing in Kanchivarams, Beneres, Organzas and a variety of silks all over India. Kanchipuram is one of the biggest production centres of pure silk handlooms. 

Geetha Chintavali’s experience lies in the fashion industry. She’s worked with designers, wholesalers and retailers since started wearing Sarees. Observed the industry for three years and have hand picked the designs that women want. I am bringing the clothes to the USA which are ready to wear, also customization of Bridal wears, wedding collections and more. Anything and everything is available in my Golden Armoire. 

I bring tremendous experience to the platform and are analysed for every personality. Armoire collections will bring beauty and glamour to anyone who is part of Armoire Collections.Â